Nov 26, 2023

What is the sunk cost fallacy?

The Sunk Cost Fallacy describes our tendency to follow through on an endeavor if we have already invested time, effort, or money into it, whether or not the current costs outweigh the benefits. It can be a big problem when we aren't aware of its impact on our decision to stick with versus...

Nov 12, 2023

It's one of the biggest sales of the year which can mean blowing your budget or scoring some amazing deals, sometimes both. If you love a bargain, and we certainly do, we chat about making your dollar go further by planning ahead to take advantage of what can be amazing deals.